We (meaning the human race) tend to talk a lot. About what’s wrong. About how it can be better. About that idea we have. About wanting to do that thing. And too often, that’s all it is. Talk.
We (still the human race) can be so much more than that. We have tremendous potential. So much ability. What is holding us back is that for all the talk, we don’t just effing do it.
This site is meant to inspire action while offering insights and tools to get to work. To be your best self. To bring that idea to life. To do that thing.
What is really comes down to, though, is that you have to just effing do it.
About the Logo
Not that you asked. And if you’re not all that interested, feel free to go about your business. To me, it just seems natural that effing do it as an idea would be one word when you say. It’s not a polite effing do it. It’s also not an aggressive Effing. Do. It. It’s more of a conversational, “Stop talking about it and just effingdoit.”
That little design element that takes the place of the “o” in “do” is meant to be symbolic. Sh*t is swirling around you all the time. That’s how it is. It’s how it’s always going to be. Accept it.
Now, get out there and just…(you know the rest).